Superlative Competitors

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Our organization is passionately committed to the pursuit of a better world through positive change. We embrace your visions as our own and partner with you to develop better ideas that are smarter, more efficient, and innovative. Our global network of 10,000 professionals work on the world’s toughest challenges. Our corporate roots extend back more than a hundred years, and our experience spans over 150 countries around the world in the metals, energy, infrastructure, digital, and investments market sectors. We are employee-owned and independent—free to bring our best thinking to your business. Our exceptional, diverse teams combine vast engineering and business knowledge, working in partnership with our clients to develop market strategies, manage and optimize production, develop new game-changing technologies, and design and deliver complex capital projects. We work closely with the communities in which we serve to ensure that our solutions optimize environmental protection, economic prosperity, and cultural vibrancy. We want their businesses, ecosystems, and communities to thrive, both now and into the future. Our people are passionate about our corporate purpose and values. We believe in long-term relationships with our partners, and are committed to our clients’ lasting success. We are “entrepreneurs with a technical soul.”

UserTesting helps organizations create exceptional customer experiences by making it easy to gather fast, human insights at scale. With the industry’s most powerful participant network, AI-powered analysis, and expert services, we help teams validate ideas, optimize experiences, and build customer-centric products—faster and with confidence. From early concepts to live launches, UserTesting puts real human feedback at the heart of every decision. Whether you’re in research, product, design, marketing, or CX, our flexible platform supports moderated and unmoderated tests, live interviews, surveys, usability studies, card sorts, and more—all in one place. Trusted by 3,000+ companies—including 75 of the Fortune 100—UserTesting delivers an average 6x ROI by helping teams reduce risk, accelerate time to market, and exceed customer expectations.