SUPERDUPER Information

Established in Florence, Italy, in 2011, SUPERDUPER is a handmade hat brand that merges traditional craftsmanship with creative design. The brand is driven by the belief that taking time and doing things ethically, leads to premium quality. Born in a period of creative experimentation and a strong desire to create, SUPERDUPER has evolved into a global brand available worldwide. From our Atelier and Workshop at Manifattura Tabacchi, we challenge the standard operating model of fashion e-commerce. Our signature approach emphasizes the use of raw materials, local production, and environmental responsibility.