SuperATV started with a passion for off-roading that’s probably a lot like yours. Our first product, a 2” Polaris Sportsman EZ Install lift kit, came as a result of our founder Harold Hunt’s love of creek riding. The success of the lift kit, based on his own design, led Harold to set up shop in his own garage, which also served as the warehouse and shipping center. The intent was to fill a small need for off-road enthusiasts which was the same need he had for better Sportsman parts. He was delighted and surprised when it turned out the need was much, much greater than he realized, and it was growing every day. As the industry exploded and demand grew, so did SuperATV. It wasn’t just about 2″ Sportsman lifts anymore, it was about improving every part possible on every machine available. As the ideas multiplied and demand from avid riders grew, our product line expanded to include a full range of aftermarket parts, from axles to long travel kits. We soon outgrew that humble garage, and we haven’t stopped growing since. We may be bigger, but we haven’t changed why we’re here: to offer enthusiasts, racers and the people who get things done, the best aftermarket ATV and UTV parts and accessories at the best prices. We’re fortunate enough to have a growing SuperATV family whom all share our love for riding and the great outdoors, and a drive to add that “one more thing” to make our machines run and perform better. We’re known to load up our trailers on Thursday night in anticipation of the weekend. Come Friday afternoon, we’re ready to hit the road, so we can join up with family and friends and hit the off-road. To us, riding isn’t a hobby. It’s a part of who we are. Check out our website for more information, superatv.com.
| Website | http://www.superatv.com |
| Revenue | $42.6 million |
| Funding | $6.3 million |
| Employees | 220 (153 on RocketReach) |
| Founded | 2004 |
| Address | 2753 Michigan RD, Madison, Indiana 47250, US |
| Phone | +1 855-743-3427 |
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| Industry | Spectator Sports, Automotive Service & Collision Repair, Consumer Services |
| Keywords | Atv Parts, Lift Kits, Off Road Parts, Utv Accessories, Atv Accessories, Powersports Parts, Off Road Accessories, Utv Parts, Side By Side Parts, Performance Parts, Powersports Accessories, Atv Upgrades, Off Road Upgrades, Utv Upgrades, Off Road Performance, Trail Riding Gear |
| Competitors | UTVSource.com, High Lifter Products/ Mud National Events/ Proving Grounds, Seizmik, The SXS Guys, Extreme Metals, Dynojet Research, MotoAlliance, Inc., QuadBoss, Rugged Radios, Bikeman Performance +26 more (view full list) |
| SIC | SIC Code 557 Companies, SIC Code 55 Companies |
| NAICS | NAICS Code 44 Companies, NAICS Code 441 Companies |
Looking for a particular SuperATV employee's phone or email?
The SuperATV annual revenue was $42.6 million in 2026.
Kathleen Pacheco is the President, Specialty Vehicle of SuperATV.
153 people are employed at SuperATV.
SuperATV is based in Madison, Indiana.
The NAICS codes for SuperATV are [44, 441].
The SIC codes for SuperATV are [557, 55].