Super Idée Competitors

At BrainStorm, we help organizations turn their AI investment into workforce impact. We built our approach around the reality of the adoption gap: AI and software tools get deployed, access is granted, but behavior stays the same. We believe access isn't adoption. Work only changes when people change what they do every day, in real workflows, in the moments where decisions actually happen. That's why we don't treat adoption as a single training event. We're built for sustained, day-to-day change that doesn't come from course completions or one-time trainings. We provide a system designed to orchestrate adoption so new behaviors become the standard way work gets done. We approach change through our ADOPT™ Framework, five deliberate stages from first contact to durable behavior: AWARENESS (why change is needed), DESIRE (motivation to explore), ORIENTATION (how it works in context), PARTICIPATION (starting the new behavior), and TRANSFORMATION (making it stick). Current market options like LMSs, DAPs, upskilling providers, and content libraries manage content and track completions. BrainStorm does all that and more: it drives behavior change after the course ends, connects rollouts to adoption and business outcomes, and orchestrates when and how users engage across channels and over time. Our platform provides customizable multi-channel campaign Flows across email, Teams, and portal; behavior-driven personalization based on role, readiness, and observed usage; adoption analytics connecting learning activity to tool usage and business outcomes; and low-overhead infrastructure that scales without adding headcount. We support AI Readiness, Security Awareness, Enterprise Software Adoption, Customer Success, and more. Across outcomes, the principle is the same: real adoption starts with changing behavior, not merely providing access. We hold ourselves to measurable results because behavior change is visible, not assumed.

Bill Gross started Idealab in 1996 to create and operate pioneering technology companies. The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. Many of these companies were among the first to introduce new business ideas to the market. CitySearch, now a part of IAC, established the category of local online community directories. eToys demonstrated the tremendous potential for online consumer retail and became one of the most recognized brands during the early days of e-commerce. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market. Idealab continues to explore a range of technology frontiers. New models for improving the search experience are at the core of several companies currently growing inside of Idealab. Moving beyond the Internet, we have spawned companies with breakthrough technologies in robotics, renewable energy and automotive design and production among others. Idealab also continues to partner with leading venture capital firms and other strategic investors to provide the resources to maximize the potential of these companies. In addition to capital, Idealab provides a full range of resources to infuse start-ups with the support they need to rapidly introduce innovative products and services. Resources include office space and the accompanying office services, development and technology, product and graphic design, marketing, financial advice, human resources, competitive research, legal, accounting and business development support and services. In addition, Idealab provides advice on strategy, branding and corporate structure.

The Idea Factory provides services focused on transforming the corporate innovation process, taking into account the velocity required to thrive in the New Corporate Eco-system. Our unique products and services have been thoroughly developed, tested and refined during the past three years with over two dozen of the world's most significant companies. In our workshops, we weave together talent, ideas and facilities to enable participant involvement and foster innovative solutions focused on a particular task, project or strategy. Workshops serve to raise awareness within the client and can serve as a catalyst for change, usually applied for client's strategy sessions. We also serve as an outsourced innovation department, creating a blueprint for new business ventures built around a customer-centric vision of the future.