Super Cheap Auto Group Limited comprises four businesses: Supercheap Auto, BCF (Boating Camping and Fishing), Goldcross Cycles and and Ray's Outdoors. Started in 1972 by Reg and Hazel Rowe, Super Cheap Auto Group has grown to become one of Australia and New Zealand's largest retailers with around 400 stores across Australia and New Zealand and annualised sales in excess of $1 Billion. With more than 5,000 team members, Super Cheap Auto Group's success is underpinned by its culture and core values.
| Website | http://www.supercheapautogroup.com.au/home.aspx |
| Revenue | $2.6 billion |
| Employees | 47 (35 on RocketReach) |
| Founded | 2004 |
| Industry | Retail |
| Web Rank | 1 Million |
| Keywords | Automotive, Auto Parts, Car Accessories, Parts, Automotive Supplies, Accessories, Motor Vehicle Parts, Vehicle Accessories, Camping Gear, Fishing Equipment, Supplies, Boating Supplies, Outdoor Recreation, Gear, Equipment, Outdoors, Bicycle Accessories, Recreation, Sports Equipment |
| Competitors | Southern Cross Austereo, Repco, JAX Tyres & Auto, Burson Automotive Pty Ltd, Tyrepower, Auto One Australia Ltd, Bob Jane Corporation, Autobarn Tweed Heads, Supercheap Auto Trade +21 more (view full list) |
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The Super Cheap Auto Group annual revenue was $2.6 billion in 2026.
35 people are employed at Super Cheap Auto Group.