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Super Cheap Auto Group Limited comprises four businesses: Supercheap Auto, BCF (Boating Camping and Fishing), Goldcross Cycles and and Ray's Outdoors. Started in 1972 by Reg and Hazel Rowe, Super Cheap Auto Group has grown to become one of Australia and New Zealand's largest retailers with around 400 stores across Australia and New Zealand and annualised sales in excess of $1 Billion. With more than 5,000 team members, Super Cheap Auto Group's success is underpinned by its culture and core values.

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The Super Cheap Auto Group annual revenue was $2.6 billion in 2026.

21 people are employed at Super Cheap Auto Group.

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