Super-Brands Information

Super-Brands is a focused group specialising in importing, manufacturing and distributing branded sporting goods in South Africa. Our vision is to become the preferred partner of global sporting brands and to dominate market share in each sporting code. We are committed to providing our partners and customers with the optimal solution for the South African market. International sporting brands turn to us first when looking to enter or strengthen their position in the South African market. The Group has achieved a leading position in the local market, providing a wide range of sporting goods and associated products under a combination of proprietary and licensed global brands. Our current stable of brands includes Dunlop Sport, Slazenger, Canterbury, Karrimor, Swingball, Ashaway, Karakal and Opro. Super-brand’s strategy is to achieve and sustain competitive advantage through powerful, well-positioned brands, strong, long-term relationships with suppliers and retailers and continuously improving market share through innovative sales, marketing and promotional activities; coupled with unmatched operational efficiencies. Our pursuit of additional brands typically begins with an assessment of strong international brands which tend to be underperforming in the local market.