Established in 2008, Pyure Brands has become one of the largest and fastest growing independent stevia companies in America. We’re on a mission to help people live a healthier lifestyle without sacrificing taste. That’s why we’re innovating every day to provide you and your family with the highest quality, best tasting, all-natural and organic stevia products available anywhere.
We perfected a process that isolates only the sweetest part of the stevia plant, producing superior taste without any lingering bitterness or off flavors. Most producers use several species of the stevia plant throughout the year based on available supply. We use the same high-quality species of stevia all year-round to produce the sweetest, most consistent, best-tasting products on the market.
Pyure Brands stevia sweeteners and stevia-based products are sold in over 12,000 retail stores all across America, as well as on our website. Some of our most recognized retailers include; Whole Foods, Wegmans, Big Lots, Price Smart, Walgreen’s Online, Mollie Stone’s Market, Peet’s Coffee, Amazon as well as many other grocers and natural retailers.
We understand the unique challenges that food and beverage manufacturers face in establishing reliable, sustainable raw materials solutions for their product formulations. That’s why we’ve worked hard to establish industry-leading supply chain oversight, certification programs, and documentation practices for our high quality, commercial-grade stevia sweeteners.
Born from a proprietary mixture of the high-purity Monk Fruit extract and Erythritol, LAKANTO® is a delicious, all-natural, zero calories, zero glycemic sweetener with the scrumptious rich taste of sugar.
Over a thousand year ago, in remote mountain highlands of Asia, a group of Buddhist monks called the Luohan achieved enlightenment through meditation, prayer, and pure living. On the slopes of a primeval forest, the monks discovered and cultivated a rare fruit prized for its sweetness. This sacred fruit was named Monk Fruit, or Luohan Guo, after its devoted caretakers and was used in elixirs to increase chi, or life energy.
Monk Fruit was used for centuries in eastern traditional herbalism to increase chi and well-being, earning it the nickname “The Immortals’ Fruit.” We still grow and harvest Monk Fruit for LAKANTO® in the same pristine area and according to traditional and environmental methods.
NutraSweet®, the iconic sweetener brand, delivers natural sweeteners that enable you to create the amazing brands consumers love – all while reducing sugar content and without ever compromising on taste.
The NutraSweet product portfolio now includes NutraSweetM, a natural zero calorie sweetener that unlocks the true potential of stevia to deliver exceptional sweet taste – while streamlining processing and boosting sustainability of the final product.
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