Sue B. Zimmerman Enterprise Information

I fell in love with social media in 2009 when I first began using Facebook. My online business benefited immediately from the marketing oomph I got from posting photos of customers posing with their purchases. See that photo on my Facebook wall? That’s me with my arm around a happy customer. She’s wearing one of my new beach tunics and looks great. Three people post compliments and the fourth asks “How much?” I quickly reply in the comment thread. Ka-ching! I just made another sale on Facebook. Two years and 4575 fans later, Facebook has become my most valuable social network and is where I engage daily. It’s all about sharing content that’s true to my brand. Now I’ve also added other social media apps to my iPhone and daily routine. I also use Twitter, Instagram, Pinterest and Foursquare.