¡SÚBETE! Information

In 2025, during Carnival Tuesday, ¡Súbete! made history by bringing over six thousand people to Brazil’s first-ever reggaeton street bloc [bit.ly/billboard-subete]. This moment didn’t just prove the power of Latin urban music in our country—it showed the world how Brazil’s loyal audience connects with global hits like no other. Un gusto, we are ¡Súbete! Brazil’s #1 reggaeton experience, a cultural phenomenon that links brands to an engaged, trend-hungry audience. Our story began in 2019. Today, we’re the bridge between Brazil and reggaeton—the most iconic urban genre in Latin America and one of the world’s top-streamed sounds. Across 100 editions, we've made over 100,000 people dance through Brazil - from São Paulo's hottest venues to Rio, Minas Gerais, and Paraná. And we've taken our sound worldwide, including our unique partnership with Medellín's legendary Perro Negro - the most iconic reggaeton club in Colombia - plus unforgettable events in Chile, Venezuela, Puerto Rico and USA. With global stars like Bad Bunny, Karol G, and Feid leading the movement, reggaeton is now a worldwide force—and Brazil’s market is ripe with millions of fans craving Latin music and culture. Beyond the dancefloor, our social media proves it: 40K+ perreo lovers engage with us daily across platforms. Follow our Instagram to see where we’re headed next. ¡Nos vemos en la calle!