SubCulture Competitors

The Standard is the most powerful brand in the lifestyle hotel business. Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development. Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin. The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.

NoMad London takes residence inside the historic, grade II-listed building famously known as The Bow Street Magistrates’ Court and Police Station. A collaboration with New York-based interior design studio Roman and Williams, the transformation of the storied 19th-century building draws inspiration from its history and location in Covent Garden, as well as exploring the artistic and cultural connection between London and New York.

Designed and built as a classic New York residential loft building, The Bowery Hotel offers the quintessential New York experience; sophisticated and timeless. Located on the historic Bowery, The Bowery Hotel is walking distance from the shopping and dining districts of SoHo, NoLiTa, the Lower Eastside, and Union Square. The Bowery Hotel’s 135 loft-like rooms all have oversized factory windows creating sun drenched rooms and offer spectacular city views. The guest rooms are designed in a classic New York style, focusing on comfort and timeless elegance. Our many terraced suites offer unequalled indoor-outdoor living and feature outdoor showers. All rooms have Oushak rugs over hardwood floors, custom 400 thread count Turkish sheets, high definition plasma TV’s, IPOD stereos, complimentary WiFi, marble bathrooms, and 24 hour room service.