Subaru Research and Development Information

Headquartered in southeast Michigan, United States, Subaru Research and Development’s mission is to serve as a R&D hub of the SUBARU Group in North America. We strive to create products that ignite the hearts of our customers. What matters is not how many machines we make, but how many people we make happy. When Subaru shines in people's hearts, we want them to be filled with happiness. Our work includes; - Conducting research to understand the SUBARU drivers' needs and user experience. Identifying how SUBARU vehicles can be improved in the future. - Doing extensive vehicle tests and data analysis to ensure safety and compliance with the automotive industry standards and regulations in North America. - Researching technology trends in the industry to gain more insights that enable SUBARU to achieve its goals of zero fatality and new HEV, BEV lineup. - Creating exterior, interior, and sound designs that bring drivers comfort and excitement. All our work comes down to one thing - we work to deliver happiness to SUBARU drivers.