Styling Competitors

SWELL emerged as the first pure-play online action sports retailer in the world in 1999 and today we continue our #FIRSTINSURF tradition as part of the global SurfStitch Group (world leaders in action sports content and online retail). As the top online beach lifestyle destination, we look to influence and set the trends by partnering with brands and athletes that bring our customer innovative products, exclusive assortment, relevant content, and exceptional service. From bringing the very best from established brands to hand selecting styles from emerging lifestyle brands, we are carefully curating a selection of apparel, hard goods, footwear, wetsuits, boards and more - all updated daily and delivered through salty and relevant content, stories, images and videos that entertain, educate and engage our customers. We may be based out of Irvine, CA but as an online retailer there are no limitations to where we can go and grow! And we are so much more than just our site. We are part of an industry leading action sports and youth culture content network under the SurfStitch Group. SurfStitch Group’s websites include the e-commerce destinations SWELL.com, SurfStitch.com and Surfdome.com as well as the surf forecasting website Magicseaweed.com, and media businesses Stab and Garage Entertainment and Production. And you’ve probably more than just heard of SurfStitch Group’s vertical brand of hard goods FCS, Gorilla, Hydro and Softech! The SurfStitch Group has operations in the UK, Australia, France, Japan and the US and employs over 500 people globally. In 2014, the SurfStitch Group listed on the Australian Stock Exchange trading under SRF. Here at SWELL, we're about shred sticks and styles that rip. Mashable lefts, and kits that are right. Dominating the line-up, but most importantly, killing it when it comes to surf and beach lifestyle.

Surf Style Retail Management, Inc. ("Surf Style"), is one of the leading beachwear and souvenir chain of retail stores in the Southeastern United States. Established in 1990, Surf Style has become one of the fastest growing chains in the industry. Headquartered in Hollywood Florida, our store contains quality merchandise at a competitive price, and we offer a fun shopping experience to our customers. Our Clearwater Beach Mega-store is home to our FlowRider, a self-contained, sheet wave pool that mimics the appearance and action of big surf.

Surf Hardware International is a global designer, marketer and distributor of innovative and high performance water board sports accessories. Surf Hardware International has four globally recognised and market leading brands across numerous water board sports categories: FCS, Gorilla, Softech and Hydro.