Studio Yellowtrace Information

Studio Yellowtrace is an editorial-calibre creative studio working with selected design-led brands and practices on brand positioning, strategic storytelling, multi-channel content, and events. Powered by Yellowtrace's editorial authority, network, and sixteen years of industry intimacy. Our work begins with the same question that drives Yellowtrace: what's worth paying attention to, and why? We bring an editor's eye to brand and commercial work — separating signal from noise, finding the story that's actually there, and shaping it for the audiences that matter most. What we do Brand positioning and narrative strategy. Editorial features and long-form content. Multi-channel campaigns built around story rather than reach. Live events, including Milantrace (since 2015) and Sightline. Creative direction for product launches, brand collaborations, and special projects. How we work Small by design. Senior throughout. Led by Dana Tomić Hughes, supported by a tight team and a deep network of editorial, creative, and production collaborators built across sixteen years of Yellowtrace. For partnership enquiries, get in touch.