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This Fall, thousands of new college students will be on campus for the first time. These students will not yet have a favorite restaurant, hair salon, clothing store, auto repair shop, tanning salon, etc... The best time to start marketing to these students is the second they arrive on campus! The start of the new semester is also the best time to market to returning students and faculty. As their schedules change each semester, so do their purchasing habits. Reaching students before your competitors, at the start of each semester, is essential to getting them through your door first and winning their long term business! The Student Discount Handbook not only reaches students first, it is built to last so it keeps reaching students with your advertising message all semester long.

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