Marketing is devided into two basic arenas. The first , providing a benefit to the potential consumer. The second, planting an idea in the consumers mind. The first covers the field of commercial marketing, The second covers the fields of: Social marketing, Nation branding, Place branding, Political marketing, Government branding. Basically dealing with the public and social sectors.
We see the latter as more challenging and more rewarding. How do plant an idea in the consumer's mind, without providing him or her a tangible benefit. How do we build a brand around this idea. How do we communicate this brand in the up-to-date virtual world.
Our goal is to serve as your pathfinder on this trek.
Telad was founded in the 1960's as a small production company in Jerusalem named "Idan" and provided services to the Israeli channel 1 and to TV stations worldwide. “Idan” was reestablished In 1973 into “Telad” as part of a joint establishment with the Israeli investment firm Israel Discount Bank.
In the early 1990's "Telad" upgraded its position after winning the bid to operate the newly established Channel 2 and was the first of the three concessionaires to broadcast the first transmissions on the opening day of channel 2 on 4 November 1993. Later on, during the late 1990's, Telad acquired exclusive broadcasting rights of TV channels broadcasted on the satellite TV and cable TV – among them The History Channel, E! channel, Biography Channel and the MGM and MGM HD channel.
Until 2004 Uzi Peled was Telad’s CEO. He was then replaced by Dorit Inbar and in 2005 by Rhonda Attar. Today the company’s CEO is Pnina Edery.
Allow the Show's audience to book their own tickets online, manage the seating arrangments, send reminders and more. Develop your ideas in a user friendly database, keep track of who you pitched to and when, send sizzle reels to buyers. Save all your productions history in one interface, including all related data. Send materials to be approved by 3rd party. Scout your locations, send locations for approval and save the data you collected for future productions. Online inventory database to keep track of your different items, such as camera equipment, props, wardrobe, furniture, etc. Short Audition supports the entire casting lifecycle from the first point of contact with the candidates until the filming of the Show. Create a questions database to be used in your quiz and game shows, research the questions, approve and assign per episode. Short Audition includes Built-in GDPR solutions that will help you meet compliance needs, secure your sensitive data, obtain and monitor legal consent for each person in your system, automatically delete unused data and more. Since 2011 Short Audition is being developed and marketed by Advision Software Solutions. We believe in providing excellent service and listening to our clients needs, this is how our system became the most all-inclusive solution available on the market today. Short Audition is used in 23 countries in Europe, South Africa, Nigeria, India, Mexico, Brazil, United States and more. A few of our clients are: Fremantle, Banijay, Endemol Shine, Sony, WB, ITV Studios, RTL, M6, TF1, CME, Red Arrow, All3media, Nent Studios, CE, MNET, BBC Studios... "Since using Short Audition our casting process has become so much more streamlined, focused and efficient. The Advision team are always available and on hand to help and our new casting platforms are available to us within hours of request."