Our mission is simple - to help everyone on Earth move better, live better and be better.
Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products is here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.
Founded in 2011, our technology has been used by the world’s best athletes and consumers in over 60 countries throughout the globe. Over the last ten years, we’ve worked tirelessly to push the boundaries of innovation to help better serve athletes everywhere - allowing you to keep moving the way you want to, when you want to.
We’ve built a brand that has helped define an entire category and is well positioned to carry the space forward for many years to come.
A French word for bird, Oiselle (pronounced: wa-zell) alludes to the powerful sense of freedom that most runners know and love. Helping women get there - and enjoy its emotional and physical benefits - is what the brand is all about.
We are a fast growing online business, with a flagship store at University Village in Seattle, and a virtual and IRL running team of dedicated women athletes around the country.
Simple. Clean. Enduring. Every aspect of our apparel was created to look as good as it feels. Our goal is to deliver the ideal garment: one that is refreshingly unique, fashion forward, and precisely designed for women runners.
Our mission - run in what you love. Go fast, take chances.