StreamSpec Information

StreamSpec is a digital advertising technology company. StreamSpec’s premier advertising platform, HoverSpec transforms pictures online into interactive and engaging experiences. When a user rolls their mouse over an image, HoverSpec unleashes a wide array of contextually relevant display ads, ranging from video, banners, music, and text based ads. HoverSpec’s technology enables advertisers to launch highly targeted ad campaigns, while increasing user engagement, and purchase intent. We’re providing an additional revenue stream for publishers and valuable user analytics that allow websites to measure user activity on their web properties. HoverSpec has been garnering click through rates that are 10x higher than the standard banner ads on the Internet, showing the value of this unique ad format to all the players in the online advertising landscape. HoverSpec’s ads are user initiated and they empower the users by giving them complete control over the ad content. StreamSpec is located in New York City and has a tech office in Syracuse, NY. They participated in the StartFast Venture accelerator during the summer of 2012. If you’re interested in learning more, don’t hesitate to contact us.