Strategnik Information

Strategnik is a fractional GTM consulting practice built for B2B companies that need senior marketing leadership without the full-time overhead. Founded by Nick Talbert — a 20+ year B2B marketing executive with roots in SaaS, adtech, and martech — Strategnik operates at the intersection of four disciplines that almost never exist in one person or one agency: GTM Strategy — ICP definition, positioning architecture, pipeline mechanics, competitive framing, buying committee mapping. Technical Infrastructure — Data architecture, CRM design, platform orchestration, API integrations, signal mapping. Creative Production Systems — Brand voice encoding, editorial standards, content frameworks, style specifications. AI-Native Thinking — How models ingest context, how agents learn from structured data, how to build systems they can reliably operate within. Most fractional consultants hand you a deck. Strategnik builds the machine. Current and past clients include Lumen Technologies, Afiniti, and growth-stage B2B SaaS companies navigating the leap from founder-led revenue to scalable GTM.