Stramar Inc Information

OVERVIEW Since 1990, STRAMAR's mission has been to provide coaching to business owners and managers, as well as public organization and NPO administrators on their strategic development initiatives. Over the past 25 years, several hundred projects have been carried out with businesses and organizations operating in a multitude of areas and industries. With expertise developed over these years, we provide consulting and other services to technology business managers both in Canada and internationally. Most activities involve SMEs or regional management for publicly-owned businesses. Strategic activities comprise the largest component. Coaching business people about Marketing and market development comprises a major component of the firm's activities. We also handle a number of areas where we have developed specific expertise over the years. Based on the scope of the project, we can be involved province-wide in Quebec. ACTIVITIES Start-up and expansion - Business plan - Coaching when starting up a new business - Project viability - Market study - Projected financial statements and cash flow - Business plan development - Financing and grant options Management coaching and management committee o Growth Project: o Market potential assessment o Product and service range diversification options - Assessment of demand o Business strategy development o Business plan update Strategic planning o Organizational audit o Commercial audit o Strategic planning workshops o Action plan o Business plan update Sales & Marketing coaching - Identifying targets and business strategy - Positioning, image and communications plan - Coaching in producing communications material Strategy for new market development - Organizing shows and other promotional activities - Recruitment and coaching for team in development and representation - Developing a scorecard and appraising performance