Strala Information

Strala is the platform for marketing organizations seeking to improve omni-channel campaign tracking, real-time customer touchpoints, and content intelligence. Strala enables organizations to accurately track the omni-channel customer experience across all touchpoints. Strala guarantees every unique customer interaction is captured across all channels & content and appended to visitor profiles in real-time. Strala offers the only platform that enables a unified approach to tracking marketing & experiences across siloed channels, systems, and media publishers. Our customers are forward-thinking enterprise organizations who are seeking to become truly data and insight driven. We serve enterprise organizations across industries including retail & consumer goods, financial services, media & entertainment, travel & hospitality, automotive, manufacturing, healthcare, & technology. Our proprietary methodology allows our customers to drive real time, accurate investment decisions that create 20-40% lifts in ROI across the entire customer journey; from engagement to conversion. Strala seamlessly integrates with your existing marketing and analytics technology stack (ESP, Marketing Automation, Programmatic, WCMS, Web Analytics, Data Warehouse, Visualization Tool, etc.) Strala is the platform that enables your organization to capture the required data to enable personalization at scale; allowing your organization to deliver the right experience to the right person at the right time throughout your entire marketing/experience ecosystem.