STR Analytics Information

On March 1, 2016, STR, STR Global and STR Analytics became on unified brand. STR Analytics offers the unique combination of experienced lodging industry experts augmented by the unparalleled international hotel database compiled by STR. STR is the recognized industry leader in market intelligence and hotel performance metrics. The primary focus of STR Analytics is to utilize the extensive STR hotel database and cross-reference it with a variety of other data sources to assist our clients by providing objective trend-based analysis and empirical data. Our unique resources enable us to offer products and services to hotel owners, operators, brands, independents, lenders, investors, servicers, regulators and consultants that provide complete information regarding a particular property, portfolio, market or transaction. These statistically focused, pragmatic services offer a more complete understanding of key industry aspects regarding the nature of competition, price elasticity, market segmentation, perishability, profitability, client satisfaction, brand loyalty and risk in order to promote optimal decisions by any and all market participants who retain our services.