StoryGPS Information

Joe Cox - Brand Messaging Consultant My background is a mix of sales, marketing, management consulting and theatre directing, which means I've spent most of my career thinking about how people connect with ideas. I've been lucky to work with brilliant people across all sorts of industries, helping them build messaging frameworks, develop sales narratives, shape campaigns and position their value more clearly. I really love what I do. As a Yorkshireman, I'd say my style is straight talking, a bit of graft, and working with people in a way that feels honest, interested and easy. That's ended up guiding how I approach messaging. Creative, but practical. A mix of strategy, storytelling and a sprinkle of psychology. It's about asking the right questions, listening carefully, identifying patterns, and turning insights into messaging that helps sales and marketing teams get closer to customers. Away from work, I live in North London and have a growing tennis obsession. I'm still drawn to the things that got me here in the first place: working with interesting people, a good challenge, and the power of a great story.