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Founded in 1998, just outside Sydney, Australia in the soulful suburb of Bondi Beach, our mission remains: to provide Stuff That Matters for the doers of the world, a group we affectionately refer to as, Generation Do. It all started when STM’s co-founder, Ethan Nyholm, struggled to find a bag that actually protected his new laptop while also uniquely complementing his casual lifestyle. Failing to find a pack up to the task, he resourcefully slipped his laptop into a padded postal envelope while lugging it around in his hiking pack. Though clever, it wasn’t exactly a lasting solution. So, he teamed up with co-worker Adina Jacobs to design the better, bolder laptop bag. Soon after that, the first STM bag was created: a backpack design that focused on protecting a digital device, and just as importantly, didn’t look like just any boring, black bag. The rest, as they say, is history. Nearly two decades later, STM Goods has become an industry leader in laptop bags, packs, fitted cases, and other accessories designed to make doing whatever you're doing easier, safer and a little more unique. With worldwide retail presence and offices in Sydney, San Diego, London and Kuala Lumpur, no matter what time zone you live in, STM is doing something to improve the way you do what you do while making goods for the greater good.

Website https://www.stmgoods.com/
Revenue $5.6 million
Employees 42 (34 on RocketReach)
Founded 1998
Address 12840 Danielson Ct Ste B/c, Poway, California 92064, US
Phone +61 2 8338 0222
Technologies
Industry Computers and Electronics Manufacturing, Manufacturing General, Consumer Electronics, Laptop Bags, Manufacturing, Hardware, Ipad Bags, E-Commerce, Ipad Cases, Commerce and Shopping, Iphone Cases, Laptop Backpacks, Microsoft Cases, Laptop Shoulder Bags, Tablet Cases, Element Case, Dux
Web Rank 21 Million
Keywords Bags, Durable Bags, Backpacks, Protective Bags, Laptop Bags, High Quality Bags, Travel Bags, Stylish Bags, Messenger Bags, Functional Bags, Briefcases, Modern Bags, Accessories, Minimalist Bags, Electronics Accessories, Everyday Carry, Organizers, Premium Bags, Travel Accessories, Sustainable Bags
Competitors THULE Store Latam, Kensington, Targus, Peak Design, Speck Products, Incase, Moshi, CaseLogicNL, Crumpler Australia, MANCINI Leather Goods Inc +37 more (view full list)
SIC SIC Code 50 Companies, SIC Code 509 Companies
NAICS NAICS Code 44 Companies, NAICS Code 445 Companies

STM Goods Questions

The STM Goods annual revenue was $5.6 million in 2026.

Wayne Faulkner is the COO of STM Goods.

34 people are employed at STM Goods.

STM Goods is based in Poway, California.

The NAICS codes for STM Goods are [44, 445].

The SIC codes for STM Goods are [50, 509].

Top STM Goods Employees

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