Step 2 project Competitors

Skip Hop is a global lifestyle brand devoted to designing innovative products for parents, babies and kids. With a core philosophy that begins and ends with “Must-Haves Made Better,” Skip Hop re-thinks, re-energizes and re-engineers essentials to infuse family life with joy and ease. Founded in 2003 in New York City, Skip Hop became part of the Carter’s/OshKosh B’gosh family in 2017—two of the most recognized brands in the marketplace. Our award-winning products encompass a wide range of categories including diaper bags, on-the-go accessories, bathtime, mealtime, playtime, nursery and toddler and are sold in Carter’s and Skip Hop stores, online in the U.S. and Canada at www.skiphop.com and www.skiphop.com.ca, as well as national chains and specialty stores domestically and internationally. The company’s Skidaddle by Skip Hop brand, launched in 2017 is available at Walmart. With distinctive design elements and superior function, Skip Hop products complement the modern home while pleasing parents and kids alike.

Nûby™ is a global market leader dedicated to making high-quality, innovative products for babies and parents. We help families navigate the early stages of child development from newborn to toddler as simply, safely, and enjoyably as possible. Our products are distributed in more than 155 countries and have been loved by millions of families since the 1970s. Learn more at www.nuby.com, and follow us on Instagram, TikTok, and Facebook.

The largest baby brand in all of Europe, Chicco is part of the global Artsana Group, a holistic, innovative lifestyle company that encompasses everything you need to care for all generations of a family, from baby feeding systems to cosmetics to medical supplies. For more than 50 years, Chicco has stood for excellence. Named for founder Pietro Catelli's firstborn son Enrico, the Chicco brand (pronounced "kee-ko") has remained a core brand of the Artsana Group. Pietro Catelli's passion for personal wellness drove him to expand his company to offer a breadth of baby care products that enhance and support the pleasure of raising children from pregnancy to preschool. Chicco is now in more than 120 countries over six continents. Chicco takes the happiness of children seriously. In our Happiness Laboratory, the Osservatorio Chicco in Italy, top researchers and scientists dedicated to the development of children from birth to three years, observe, analyze, and gather data. By understanding babies and what makes them happy when they sleep, eat, and play, Chicco can create products that feed their needs and desires. Drawing on the expertise of parents as well as child educators, Chicco developers blend real-world knowledge with cutting-edge research, discovering the most ideal color of a toy, the perfect shape of a nipple, the best ergonomics of a stroller, or the definitive safety of a baby seat. Dedicated to meeting the vital physical and psychological developmental needs of children in the first three years of life, Chicco collaborates with experts in the medical and scientific fields to ensure each new product is developed in accordance with the latest and best research. With a strong belief that every product must be tried and tested in the field as well as the lab, Chicco works with educators and parents for hands-on, real-world assessments to ensure each innovation meets the specific needs of children in each growth phase.