Stellabean Information

Stellabean is a strategic branding agency specializing in hospitality-centric initiatives. We create brands that connect deeply with audiences through meaningful storytelling, refined visual creativity, and memorable guest experiences that inspire lasting impressions. Partnership is at the heart of what we do. Our core team began working together over 20 years ago at Starwood Hotels & Resorts, where we helped shape and elevate some of the world’s most recognized hospitality brands before becoming one of Starwood’s largest agency partners through Stellabean. With more than 25 years of industry experience, we bring a uniquely informed perspective, world-class creative, measurable results, and enduring client relationships. Our capabilities span research, strategy, brand positioning, naming, guest profiles, identity development, visual language systems, campaigns, content creation, advertising, collateral, and guest experience design.