Founded in 2001 with just a $500 investment and a $1,500 loan, Vivid Racing has grown into a multi-million-dollar leader in online automotive performance parts. Based in Gilbert, Arizona, we are passionate about fueling the ambitions of vehicle enthusiasts worldwide, offering over 2 million products for performance cars, trucks, Jeeps, UTVs, and motorcycles.
Our reputation was built on innovation and industry leadership—showcased through iconic project cars, magazine features, exclusive road rally events, and viral video content. Over the years, we’ve not only expanded our product catalog but also launched our own line of premium parts, including exhaust systems, suspension upgrades, wheels, carbon aero components, and tuning solutions.
With a customer-centric team and a commitment to leveraging cutting-edge technology and logistics, Vivid Racing continues to stay at the forefront of the automotive industry. As we embrace the latest social media trends, our global presence grows stronger, and our mission to deliver exceptional experiences to enthusiasts everywhere remains our driving force.
ABT Sportsline is the largest tuning provider for vehicles from the Volkswagen and Audi Group and also implements numerous motorsports activities for the brand with the four rings. But in a company with over 120 years of history, we also value our roots.
RaceChip Chiptuning is the market leader for electronic performance enhancement via auxiliary control unit. A performance increase of up to 30% and an extra dose of driving fun are available for more than 3,000 vehicles from over 60 manufacturers. The company was founded in 2008 and has grown from start-up to global player, with more than 100 employees at its Göppingen, Munich and Shanghai locations. RaceChip products are available from the company’s own online shops as well as from 2,000 sales partners worldwide in over 135 countries. RaceChip’s product range includes the entry-level model RaceChip One, the bestseller RaceChip Pro 2 and the premium model RaceChip Ultimate with optional app control via smartphone. The throttle tuning XLR completes the range of performance enhancements. More than 100,000 new drivers discover RaceChip every year, and there is no end to this trend in sight. A guarantee on its products and on the engine underlines RaceChip’s commitment to technology, quality and safety. For more information visit: www.racechip.com
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