We believe there’s no force more powerful than people taking collective action on the things they care about. When an organization wants to mobilize people around a common purpose, they come to us.
We don’t pretend to have all the answers, but we know where to find them: in people. We listen, learn, and uncover new insights that often surprise us and our clients — and move us toward better results.
Blue State got its start on the campaign trail, pioneering the use of digital to open up the democratic process. Our new approach caught on, and we set out to do more good: raising millions more for nonprofits, shaping legislation and public opinion, and connecting consumers with brands. While our approach is continually evolving, our ethos has never changed:
Make good trouble.
When the status quo stands in the way of progress, we challenge it.
Be curious.
We ask the tough questions and let the data lead to answers.
Put people first.
We let the user drive the program, not the other way around.
Drive real change.
We obsess over outcomes and actions.
If you need it, build it.
We make stuff that empowers people to act on the things they care about.
Walk the walk.
Progress starts with us: our diversity, inclusion, and commitment to values over profits.
We’re the personalization people.
We help retailers give their customers more reasons to come back, with offers that matter to them and rewards that make them feel valued. That means making loyalty more personal, more valuable and more profitable.
Built by retailers, for retailers, our AIR platform brings together loyalty, promotions and real-time execution, with AI models that automate personalization at scale. It helps grocery and big-box businesses turn what they know about their customers into relevant offers and rewards, delivered in-store and online.
We work with some of the world’s leading retailers, including Tesco, Loblaws, Carrefour, Giant Eagle, Woolworths Group and Morrisons. Together, we put personalization into practice at scale, delivering 1.8 billion personalized offers every week and managing 813 million loyalty wallets worldwide.
Our promise is simple: Better. Simpler. Cheaper.
That means helping you create better experiences for your customers that help drive incremental sales, while making life simpler for your teams and reducing the time, effort and infrastructure costs of delivering personalization at enterprise scale.
And behind it all is our team of passionate people who know retail, loyalty and AI, and who really care about getting it right. We work alongside your teams, listening to the challenges you face and helping you turn your ambitions into something your customers can experience.
We’d love to hear how we can help you turn the vision of one-to-one marketing into a reality.
LEVEL5 guides credit unions through strategy-led design-build and branch renovations.
We don't start with a floor plan. We start with data: where your members are, how they bank, and which markets have real growth left in them. That data, what we call growth intelligence, shapes every decision that follows: which sites we acquire (70%+ off-market), what technology belongs in the branch, whether a location should be renovated or replaced, and what the finished space needs to do for your members.
It's one integrated system guiding you from strategy through construction, not five vendors handing off a project. The result: LEVEL5 clients grow 36% faster than competitors in the same markets.
This page is where we document that work: the launches, the milestones, and the wins our clients are seeing in the field.