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The real estate industry has embraced virtual tour technology for over a decade now, allowing prospective home buyers to research and preview homes online using virtual tours. Google's Business View technology takes this concept and extends it to local businesses, allowing users to browse businesses virtually from within Google Maps. Technically, Google Maps Business View is just an extension of the very well known Google Maps Street View and actually picks up right where the Street View cars have left off. From within Google Maps, users can virtually walk down the street and up to the front doors of a local business, using Street View technology. Now using Business View technology they can push the limits of Google Maps and walk through those doors, right into the business! Once inside the user may then walk around the business using a predefined walking path established by the business owner and the Google Maps Business View Photographer. The result is a more confident and educated consumer, which has been shown in many cases, to substantially increase foot traffic to those businesses.