stars 1 stars 2 stars 3

Squishy Circuits was developed in 2011 in the Playful Learning Lab at the University of St. Thomas in St. Paul, Minnesota. Dr. AnnMarie Thomas, the founder and director of the Playful Learning Lab, and undergraduate researchers, including Matthew Schmidtbauer and Sam Johnson, created a method for using homemade conductive and insulating doughs to teach electrical circuits and engineering concepts through play. While finishing school and working a full-time engineering job, Schmidtbauer developed the business of Squishy Circuits Store, LLC. He found a reliable vendor of safe, quality products and began building the kits in his garage, which he sold to educators and creators worldwide. Eventually the demand for the kits grew enough that Schmidtbauer left his full-time position to focus exclusively on Squishy Circuits. Squishy Circuits are used in classrooms, libraries, museums, maker spaces, and more in all 50 states and more than 25 countries. While the products and projects fit Next Generation Science Standards (NGSS) in the US, Squishy Circuits also works well with any science or engineering lesson plans, STEM activities, or home-based learning environments. Squishy Circuits has even been invited to the White House! Want to learn more about what inspired the creation of Squishy Circuits? Dr. AnnMarie Thomas explains and demonstrates electrical properties in this Ted Talk.

Squishy Circuits Store LLC Questions

The Squishy Circuits Store LLC annual revenue was $5 million in 2026.

Squishy Circuits Store LLC is based in Anoka, Minnesota.

The NAICS codes for Squishy Circuits Store LLC are [334, 33].

The SIC codes for Squishy Circuits Store LLC are [36, 367].

G2 Leader Summer 2026 G2 Best Est ROI Mid-Market Summer 2026 G2 Easiest Admin Mid-Market Summer 2026 G2 Most Implementable Summer 2026 G2 Best Results Mid-Market Summer 2026 G2 Lead Capture Mid-Market Summer 2026 Inc Fastest Growing Private Companies 2026 Inc Best Workplace 2026
g2crowd
G2Crowd Trusted
chromestore
300K+ Plugin Users