Kantar is the world’s leading marketing data and analytics business. We deliver the intelligence needed to power brand growth.
We provide the signals that help organisations act quickly and confidently. We empower brands to make effective marketing decisions based on predictive evidence. And we help them craft powerful growth strategies rooted in the connection between consumers, brands and enterprise value.
All this is powered by our uniquely robust human and synthetic data, our unrivalled IP, our AI-native platform and the team of global brand experts that bring this all together.
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.
We are grateful for our HBR community and are glad you’ve joined us. We encourage comments, critiques, questions, and suggestions on our social media posts. We expect our communities to be a safe space for respectful, constructive, and thought-provoking discussion. We reserve the right to remove or turn off comments at our moderators’ discretion. We do not tolerate bullying, name-calling, or abusive language related to identity, including race, gender, ethnicity, religion, sexuality, age, or region; spam; copyright violation; extreme profanity; or pornography. We may also remove content that is overly promotional or off topic.
HBR Group is a division of Harvard Business Publishing (HBP), a not-for-profit, independent corporation that is an affiliate of Harvard Business School. With over 600 employees located in Boston (HQ), New York City, Australia, France, India, Mexico, the Netherlands, Singapore, the United Arab Emirates, and the United Kingdom, we serve as a bridge between academia and enterprises around the globe.
A full service, integrated global health communications agency.
Creating Connected Brands and experiences that make science meaningful. The fastest growing top ranking global agency in the MM+M Top 100.