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Hi, we are SQUADRATI! We are a semiotics-driven trend and market research firm making brands matter to people and pop culture. We turn cultural insight into market impact by specializing in brand positioning, audience mapping, and trend forecasting. We have made market research accessible, engaging, and popular in Italy through our Semiotic Squares — a visual framework mapping human profiles and cultural dynamics that has become a viral and media phenomenon. Our clients include Adidas, Amazon, Coca-Cola, EssilorLuxottica, FlixBus, Lamb Weston, Nespresso, Philip Morris, and Royal Canin.

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Daniele Dodaro is the Founder and Director of Squadrati.

1 people are employed at Squadrati.

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