SPOTONVISION Information

We push the boundaries of B2B Marketing and Sales. In 2006, the lack of a strategy-led, integrated B2B offering inspired us, Shimon Ben Ayoun and Ingrid Archer – two client-side marketers – to quit our jobs and launch SPOTONVISION, the Netherlands’ first purely B2B agency. Since then, we’ve built a team that pushes the boundaries of B2B across Europe and beyond. We’ve attracted big-name firms and ambitious scale-ups, who’ve become long-term customers. How? By getting to know the marketers and salespeople we work with, their companies and their markets, inside out. By bringing them proven methodologies and hot-off-the-press marketing innovations. By gaining their trust and being fun to work with. By delivering successful, integrated programmes that combine quick wins with ongoing optimisation. By wanting to learn, and to share what we uncover in a digestible way so everyone can perform better. By developing customer relationships that genuinely mean a lot to us – and, we hope, to our customers as well. Maslow’s Hammer approach has always been a problem for B2B companies seeking growth. But today, with buyers taking control of the buying journey, decision-making units growing larger than ever, and intense scrutiny on marketing budgets, it’s unsustainable. Shifting from ad hoc tactics to long-term relationships is the future for B2B. It’s time to move B2B on. Time to turn off scattergun outreach and switch on strategic sales. Time to ditch disparate projects and move on to integrated programmes. Time to eliminate short-term thinking and focus on long-term growth. Time to say goodbye to silos and turn on a single sales and marketing roadmap to success. We’re SPOTONVISION and we’re moving B2B on. We help companies to develop the B2B Marketing strategies in many ways - our four pillars are: Buyer Insight and Strategy Brand and Campaign Activation Learning (B2B Vision Academy) Access our website to know more: www.spotonvision.com