Sporting Post Information

The expectation was for bookmakers (whose core business was horse racing) to embrace general sports betting, and for the sports betting market to balloon. This was not the case: bookmakers took until well into the new millennium to pick up the ball and run with it. Sports betting, and specifically betting on soccer, showed substantial growth only in the lead-up to the 2010 soccer World Cup, held in South Africa. At the time of writing, late in 2010, a vast untapped sports betting market exists in South Africa. Sporting Post has since its inception appeared in tabloid newsprint format, twice a week, to cater for weekend and midweek horse racing. Very detailed historical information is provided for all equine competitors at race meetings. General sports betting featured prominently in the printed pages in the early years, notably football, cricket and rugby, but the market's apparent apathy saw this all but disappear. Equally futile, at the time, were attempts to promote high-risk spread betting as a novel additive to traditional betting methods, notably on golf. Public interest in sports betting was revived much later, in the years leading up to 2010, and is now well established again in Sporting Post. A Sporting Post website was established in 1996, carrying much of the information from its printed sister publication. The website design remained virtually unchanged until 2010, when a major overhaul took place. The main focus is on horse racing, horse breeding, and general 'main event' sports betting - all of which involve high-risk investment with potentially large pay-offs. Sporting Post sees itself as an informative hub for all participants in these activities, from casual to professional. Staff