Sportcraft Information

Sportcraft Ltd is a leading producer and marketer of high quality, value oriented recreational sporting goods, serving over 1,000 retailers around the world. Founded in 1926, Sportcraft initially set out to introduce and distribute distinctly European sporting goods to the United States market. The Company was first to introduce such recreational sports as croquet, badminton, bocce, and darts to the American consumer, and immediately established itself as a true innovator and market leader with the sporting goods industry. Two notable examples of Sportcraft’s ability to innovate and lead the home recreational sporting goods market are the development and introduction of the first electronic dartboard and their most recent introduction of Monster products and bounce houses. Sportcraft’s 185-member team works tirelessly to identify and explore changing consumer preferences, and to optimize the value proposition of each and every product it sells. Headquartered at the International Trade Center in Mount Olive, New Jersey, Sportcraft markets a comprehensive collection of table games, fitness equipment, lawn game sets, dartboards, and other recreational sporting goods under such preeminent brand names as Sportcraft®, Eddie Bauer®, and Unicorn®. Sportcraft stands as the leading supplier of home recreational sporting goods to this country’s strongest sporting goods retailers. Over the years, Sportcraft has utilized unmatched product quality, superior value, incessant innovation, and uncompromising customer service to forge strong bonds with virtually all major retailers in the sporting goods market, including such powerhouses as Wal-Mart, Target, Sears, K-Mart, The Sports Authority and Dick’s Sporting Goods. The Company is the leading US suppler in the indoor/outdoor games industry, occupying the number one position in five of its nine core product categories.