Sport Collective Information

Founded by The Football Association’s two former senior commercial executives, Sport Collective is a new specialist sports rights and marketing agency, founded in March 2014. With vast experience of sourcing, negotiating and managing global, high value, complex commercial agreements, we understand the business of sport. We’ve sourced and managed all of The FA’s commercial partnerships for the England team, The FA Cup, Wembley Stadium, St George’s Park and grassroots initiatives. This includes brands such as Nike, Vauxhall, EE, Budweiser, McDonald's and Carlsberg. We possess deep knowledge and expertise of working with blue-chip global brands and aligning commercial objectives to that of multi-stakeholder sports governing bodies and rights holders. From brokering stadia naming rights deals such as Wembley connected by EE, through to launching private sector backed grassroots initiatives, sport is always at the heart of what we do. At Sport Collective our business is to work with rights owners to commercialise their assets. We develop comprehensive commercial and marketing strategies to generate revenue from sponsorship, broadcast, licensing & merchandising, ecommerce, digital, stadia and fan engagement. We create go-to-market sales plans and find new partners We also work with brands to find the right sports partnerships that deliver rich content and compelling stories. Partnerships that convey the excitement and emotions of sport and take consumers on a journey, from simple awareness to loyal and valued customers. If you are a rights owner that wants to make the most effective use of your commercial assets or a brand that requires support to navigate the complex world of sports rights, get in touch. www.sportcollective.com