Sponge Limited Information

Sponge is a market formation company. Most marketing problems arrive described as communication problems. Often they are not. People can understand a product perfectly well and still not take part — because they cannot reach it, do not trust it, or have no reason to act today. We work on what is actually preventing participation, and what has to change before a market can form. Engagements begin with a paid diagnostic rather than a proposal. We spent twenty years building campaigns for leading multinational brands across West Africa. Increasingly, we are asked to build markets. Sponge Media, our content and original-IP company, makes factual programming and owns the formats it creates. Lagos. Abuja. visit spongegroup.com.ng