Established in 1841, AS Watson Group is one of the world's longest-standing and most recognised retail companies with roots in Asia. Today, the company operates over 17,000 stores across 12 retail brands in 31 markets, employing 130,000 people globally. This makes AS Watson Group the largest international health and beauty retailer in the world.
In the fiscal year 2025, AS Watson Group reported revenue of over US$26 billion. The company's technology-enabled O+O (Offline plus Online) platforms serve over 6 billion shoppers annually, seamlessly integrating physical and digital retail experiences.
Cult Beauty’s goal is to become the most trusted beauty website in the world (and we’re well on our way to achieving that, if we do say so ourselves). We’re all about intelligent beauty, from the way we pick our ever-lusted-after brands to how we talk to our exceptionally savvy customers. You won’t find any tricks or empty promises around these parts.
We are the home of the globe’s greatest beauty. Championing iconic names and the little-known indie brands you’ve spied in the cabinets of skintellectuals, our quest to discover the best is relentless. From serums to setting powders, shampoo to self-tan — we cherry-pick products that truly perform to curate the go-to beauty destination. We pride ourselves on our transparency (we list full ingredients and publish all reviews) and only sell the products that truly blow us away.
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