SPH/PR Information

SPH/PR is a new data-driven public relations and content marketing strategy firm servicing the luxury lifestyle sectors of travel, hospitality, real estate, design and culture. Why? Because the traditional PR tactics of yesterday are no longer good enough. Because digital marketing could use an editorial lens. Because someone needs to bridge the gap between internal and external communications teams. SPH/PR Operating Principles: Keep It Real. All day, every day. Care. Because everyone matters. Collaboration. We are better together. Passion. Fact: you run faster when you’re on fire. About the Founder: Sandra Hurtado is an award-winning bilingual communications strategist and story teller with a decade of agency experience building brand equity for 50+ clients throughout the U.S., Asia, Mexico, Canada and the Caribbean. Having worked for top agencies in New York City and Miami, she possesses rare cross-industry knowledge in travel, aviation, hospitality, real estate, art, architecture and ultra-luxury. Sandra was born in Orlando, Florida and received her Bachelor of Science degree in print journalism and creative writing from The University of Miami. She is consistently described as a natural-born leader, business dynamo, passionate and the person who, according to peers, “says what everyone is thinking but is afraid to say.”