Spendshare Information

SpendShare supplies unique consumer data products to our demand-side analytics clients and makes those data products accessible to marketing technology providers through our development platform. We specialize in 3rd party transaction-level data where that data must be aggregated across multiple sources in order to have an accurate view of household-level behaviors. As part of our service, SpendShare enables our data supply-side clients to market to and exchange their data with our demand-side client network, including managing transforms, statistical quality assessment, and distribution. Our proprietary process enables supply-side clients to merge their data sets with other suppliers in order to maximize scale-based pricing; improve data coverage and statistical quality; and ensure broad data utility for demand-side clients.