Spectra Information

Spectra Inc. (www.spectramarketing.com) is a division of VNU Marketing Information, Inc. (VNU MI, Inc.), a leading provider of innovative precision-marketing solutions. VNU MI, Inc. is a subsidiary of VNU, Inc, the fourth largest information services company in the United States, which also includes Nielsen Media Research, SRDS and VNU Business Media (Bill Communications, BPI Communications, VNU eMedia, and VNU Expositions). Headquartered in Chicago, IL, Spectra is the leading provider of intelligent targeting solutions to consumer packaged goods companies, Spectra is leading the development of information tools that establish a brand-specific framework for achieving Marketing ROI. The company pioneered the framework for identifying brand opportunity on a combined lifestyle-lifestage basis with the introduction of the Spectra Lifestyle/Lifestage Grid, which classifies consumer households according to six demographic and nine lifestyle criteria. Recently, Spectra has introduced widely used products to assign brand-target ratings to television shows and Web sites.