SPEAR Information

We help organizations understand the human experience of their business through creative face-to-face research. Our expertise is in delivering the foundational insights into the category and the consumer that can drive strategic decision-making for brand, product, communications, packaging, and identity. We call it BRAND LISTENING. It is deep qualitative research to help marketers understand their customer, develop products, and build brands. We send out a weekly newsletter about human understanding & business called THAT BUSINESS OF MEANING. Sign up here: http://eepurl.com/c7t-or Leesa Sleep | GoGo SqueeZ | John Frieda | Gatorade | Weight Watchers | Outdoor Channel | Discovery Channel | Dockers | Gannett | GSK | YMCA | Pyrex | Knight Foundation | WGN | Science Channel