OMD is the world’s largest media network with more than 12,000 people working in over 100 countries. As the world grows with opportunities, the key is reacting to them, by making Better decisions, faster – combining technology, data, innovation, creativity, empathy, and evidence to deliver better business outcomes.
Named Cannes Lions Media Network of the Year 2022, OMD is currently ranked the best performing global media network overall by RECMA, and has been named number one globally by COMvergence. OMD is the world’s most effective media agency network in the Effie Effectiveness Index and WARC Effective 100 Rankings.
IPG Mediabrands | 118,141 followers on LinkedIn | The media management and data arm of Interpublic Group (NYSE: IPG) | IPG Mediabrands is the global media and data arm of Interpublic Group (NYSE: IPG). Today, the network manages $39 billion in marketing investment on behalf of its clients, employing over 10,000 marketing communication specialists in more than 130 countries.
Full-service and global agencies within the IPG Mediabrands network include UM and Initiative.
Initiative, agence média, fait partie du groupe IPG Mediabrands
Un seul mot d'ordre pour 4 engagements clefs : "Fast, Brave, Decisive, Simple"
Initiative a quatre principes fondateurs :
- Rapidité dans un environnement en constante mutation
- Courage dans notre volonté d’affronter les challenges
- Esprit de décision au service du business de nos clients
- Simplicité dans notre volonté de rendre le marketing clair
Retrouvez nous sur :
Facebook : Initiative Paris
Twitter : Initiative Paris