SORD Fishing Products Information

In the core of everything we do, we believe that getting to ‘where the map turns blue’ is an essential part of our lives. It is a special place where our memories are made, where friendships are built, and where grandpa first showed us how to bait a hook to catch brim from the pond. We still remember the first time we went offshore and peering over the gunnels on our tippy-toes as the water in the Gulf of Mexico turned from river-green to cobalt blue in a blink of an eye. That same feeling still hits us right at our core today and we can still hear the captain saying, “Out here in the blue water, it is where the big ones live.” After years of working in corporate America and dreaming about being out on the water, we decided to quit our jobs and start a company built for people who are as crazy as us about chasing big fish.