SOR Group Information

SOR Group is a strategy, brand and execution group working across business and politics. We help organisations understand the realities they operate in, find direction, and turn ideas into work that delivers. Our roots are in political strategy, where timelines are fixed, the ground keeps shifting, and decisions have real consequences. That experience shapes how we approach every challenge: understand people, think clearly, execute with discipline, and build systems that work beyond the plan. Today, our work spans: • Research & Intelligence - Understanding markets, audiences, behaviour and the forces shaping decisions. • Brand Strategy & Identity - Building clear positioning, compelling narratives and distinctive brand identities. • Marketing & Expansion - Connecting strategy with communication, go-to-market execution and growth. • Business Consulting - Strengthening the structures, people and systems that help organisations operate and grow. • Political Strategy & Campaigns - Supporting political leaders and organisations through research, campaign intelligence, communication and execution. Our approach is grounded in reality. We believe good strategy must survive contact with the real world, creative work must serve a purpose, and systems must make execution more consistent. SOR Group brings together established businesses and new ventures, each with its own focus and capabilities, united by a commitment to practical thinking, responsible execution and continuous improvement. We're building what comes next, grounded in what works. If you're building, growing or leading something that matters, let's talk.