Something Sweet Without Wheat Competitors

Nothing Bundt Cakes was founded in Las Vegas in 1997 by friends Dena Tripp and Debbie Shwetz who had a vision that their homemade cakes should be shared with others. Our bakeries feature handcrafted Bundt Cakes made with the finest ingredients and available in a variety of sizes and classic flavors. We have more than 500 corporate and franchised bakeries in 40 U.S. states and Canada. Of the 500+ current Nothing Bundt Cakes bakeries, more than 90% are female-owned. We love what we do! Our brand purpose is to Bring the Joy every day because we believe that real smiles are contagious!

Enjoy Life Foods is the leading brand in the growing Free-From category, featuring a robust portfolio of Certified Gluten Free and Non-GMO Project Verified products that are free-from 14 common allergens – wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Founded with the goal to create great-tasting, allergy friendly foods, the Enjoy Life line includes cookies, snack bars, chocolate bars, baking chocolate, baking mixes, seed and fruit mixes, protein bites and lentil chips, all available in natural and conventional grocers and mass retailers throughout the United States and Canada. Enjoy Life Foods’ expanding portfolio of allergy friendly foods feature bright teal packaging as an effort to shed a positive spotlight on food allergies. Acknowledging that teal is the recognized color of food allergy awareness, the colorful and consistent design creates a cohesive brand block on shelf, making it easy for ingredient-conscious shoppers to find the brand’s 70+ products within the traditional supermarket aisles. In 2018, Enjoy Life achieved FODMAP Friendly Certification for over 25 of its allergy friendly and Certified Gluten Free products from the FODMAP Friendly Food Program, the largest registered certification trademark worldwide certifying FODMAP friendly packaged foods. Enjoy Life’s mission and brand promise is to deliver safe, better-for-you products free-from food allergens, but not free-from taste so everyone can Enjoy Life and Eat Freely!

In 2008, Melissa Ben-Ishay was fired from her job in advertising. Passionate about baking since childhood, Melissa decided to do what she loved and Baked by Melissa was born. Today, Baked by Melissa is famous for its signature, bite-size treats. With the idea that people should be able to taste more flavors without a post-dessert guilt trip, Melissa personally develops all of Baked by Melissa’s unique, bite-size creations and product offerings. Baked by Melissa operates 14 locations and ships nationwide.