Björn Jakobson founded BabyBjörn AB in 1961, together with his sister-in-law Elsa Jakobson. His wife Lillemor Jakobson joined a year later and would as a textile designer become a crucial part of the team. Today, BabyBjörn products are sold in fifty countries, worldwide, but still with the HQ based in Sweden and a family-owned company.
Our goal, ever since the company started, was to make everyday life easier for families with small children by developing premium quality, safe and functional products for children up to the age of three. We never compromise on the safety, quality and design of our products.
We are also firmly convinced that you shouldn’t have to buy loads of products for your children – just a few that really work.
Our policy of never launching a product that does not live up to our strict quality and safety requirements, means that over the years, parents have developed considerable confidence in us and our products. This is something that has only been possible due to the consistent level of deep commitment to their work shown by every single person who works for and is involved in the company.
For the past 30 years, we’ve been a company with strong beliefs about the rights of people and planet. We’re a company that believes you have a right to know that the products you buy are safe for you, your family, and our environment. We believe that a company's values are as important as the products it makes. We know that plant-based products can provide exceptional efficacy, and that products designed from renewable plant-based ingredients are better for the planet than products made from petroleum. We believe that waste, is well... a waste. It's why we use recycled materials to design our packaging, and why we design our packaging to be recycled. We have a lot of beliefs, but the biggest one is that we have a responsibility to this generation and the next seven. What do you believe? We invite you in our journey to nurture the health of the next seven generations.
We’re Coterie—we engineer clean, high-performing diapering essentials to make your journey into parenthood a little easier.
Coterie is part of Mammoth Brands, the modern CPG company.
New York, New York, US
Private
$5.3M Revenue
http://www.coterie.com
119 Employees
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