SOHO Publishing Competitors

Founded in 1878 in New York City, Lion Brand Yarn Company is a fifth-generation, family-owned and operated business. We are devoted to inspiring and educating knitters and crocheters around the world with quality yarns. Lion Brand offers a wide range of yarns in fibers from 100% cashmere to wool and wool blends to premium acrylics. Our website offers over 7,500 free patterns, how-tos, and ideas that elevate the yarn crafting experience. Lion Brand yarns are sold online, in major brick and mortar retailers, and craft chains worldwide, as well as at lionbrand.com. We have donated millions of dollars to various charities and have partnered with organizations like Warm Up America! and Project Linus, which provide hand knits to those in need. Lion Brand’s spokesperson is Vanna White, America’s favorite crocheter. Through the sales of Vanna’s signature lines of yarn, we have donated over $1.9 million to St. Jude Children’s Research Hospital. Lion Brand has an in-house design studio, video production team, and marketing department producing Lion Media, which reaches more knitters and crocheters every month than all top 10 knit and crochet publications. Our social media presence includes a Facebook page, YouTube channel (featuring 800+ videos), Instagram, and Pinterest, along with nearly 2 million subscribers to our weekly newsletter.

Interweave is the world's largest online and offline resource for artists and crafters with businesses in magazine and book publishing, digital content and social media, television and instructional videos, directories, eCommerce, events and workshops. Interweave publishes more than 40 consumer art and craft magazines, delivered to consumers when, where, and how they want: in traditional print format, on newsstands, in CD collections and digital downloads, and most recently in new interactive content products such as eMagsTM that bring together articles, patterns and projects, photos, and videos into one immersive experience. In addition to magazines, Interweave has more than 350 books in print while publishing more than 40 books annually. Interweave produces eight consumer events, sponsors and hosts three craft television series on U.S. public television, and operates 30 websites and nine online communities with e-mail newsletters. Interweave also licenses its magazine, book, and video content to media companies internationally. Founded in 1975 by Linda Ligon, Interweave was acquired by Aspire Media in 2005. Ligon remains with the company as VP and Founder and is a member of Interweave’s board of advisors. The company is headquartered in Loveland, Colorado, and has other offices in Pennsylvania, Massachusetts, and New York. For more information about Interweave call (970) 613-4616, 800-272-2193 or www.interweave.com.

We Are Knitters (“WAK”) is a global fashion and lifestyle brand that is dedicated to providing top-quality knitting, crochet, petit point and macramé kits and supplies to a chic and loyal, worldwide customer base. The company is driven to help create and support a “knitting renaissance”, in which the art of needlecraft is reinvented and rejuvenated to adapt and flourish in a world becoming increasingly aged and digital. It does so by connecting a rapidly growing community of knitters, crafters and friends through social media, events, and a product offering that appeals to a varied yet modern audience. As a team member at WAK you can look forward to working in a fast paced, innovative and youthful environment. You will be invited to company team bonding outings, to volunteer in charity events and to learn as much as you are willing to take on board. You’re contribution will be rewarded with endless responsibility, travel opportunities and memorable evenings of celebrations! You can also take pride in knowing that you are working for a company that is offering ethically and sustainably produced products, and is passionate about working toward a greener world. Find us online at: weareknitters.com facebook.com/weareknitters.usa instagram.com/weareknitters twitter.com/weareknittersEN