Soho Competitors

The Standard is the most powerful brand in the lifestyle hotel business. Founded in 1999, The Standard's irreverent and playful sensibility, combined with a careful consideration of design, detail and service, have established its reputation as a pioneer of hospitality, travel, dining, nightlife, and beyond. Launched originally in Hollywood, The Standard has now opened properties in marquee locations across the globe including in New York, Miami, London, the Maldives, Hua Hin, Ibiza, Singapore, Melbourne and Bangkok. Standard hotels in Lisbon, Brussels, Vienna, Dublin, Brooklyn, Pattaya, Mexico, and Austin are under development. Standard International has expanded their portfolio with branded residences under development in Miami, Brickell, Lisbon, Phuket and Hua Hin. The goal of every Standard project—be it a city hotel, a seaside resort, or a rooftop bar—is to defy convention, up the aesthetic stakes, and deliver an experience that only The Standard can.

Luxury for all. Ian Schrager's latest. Great service. Great style. Great experience. Great price. PUBLIC's fundamental premise is LUXURY FOR ALL. It is built on four key pillars: service, style, unique experience and value. However, it's not luxury as we traditionally know it, but luxury reflecting a new definition. Service and comfort are at the heart of PUBLIC and were completely rethought for this new brand response to new desires and needs. PUBLIC captures a vast array of today's UNIVERSALLY APPEALING SERVICES with great precision while doing away with those that are obsolete and superfluous. The style is personal, provocative and flamboyant, while also being simple, refined, modest and sophisticated. It's a COZY RADICAL CHIC that resonates with all generations.

Sky Room is New York City's Tallest, Sexiest, and Nicest heated rooftop bar, rooftop club, and ultra rooftop lounge. It is located 33 and 34 stories above Times Square, and boast the most stunning 360 views of the various sides of NYC. Sky Room, which boasts 360 degree views of Manhattan and the Hudson River from the city's highest rooftop lounge, takes New York City nightlife to the next level. Occupying the 33rd and 34th Floor of the newly constructed Fairfield Inn and Suites by Marriott Times Square, the bi-level ultra lounge transports guests to a high energy oasis atop 40th Street and offers five distinct spaces: the Times Square Lounge, the Cube balcony, the Private Salon, the North terrace with its retractable roof, and the South Terrace with its private cabanas. The north terrace on the 34th floor provides a comfortable environment all year round with a fully retractable glass roof cover and panoramic glass walls, offering stunning views of the Times Square area. One standout highlight of the venue is the South Terrace on the 2nd level, which features illuminated furniture and flush lit floor tiles amidst a lush landscape, set up to offer a luxurious space where guests can truly enjoy being in the heart of Manhattan, with views of the Hudson River and the Empire State Building.