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View Soho's top competitors like Africa Internet Holding, AliExpress, and Amazon.

Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.
Seattle, Washington, US
Public
$638B Revenue
https://www.amazon.com
762.6K Employees
AMZN Ticker
Mercado Libre
At Mercado Libre, we are transforming the way people buy, sell, advertise, pay, finance, and ship across Latin America. We are the leading e-commerce and fintech company in the region, with a presence in 18 countries and a team of more than 120,000 people. We are one of the best places to work in Latin America. Being part of MELI means working with intensity and excellence because we are passionate about what we do and we believe in the value of meritocracy. We overcome our own limits and learn by tackling big challenges. We have an entrepreneurial mindset, we take risks, we reinvent ourselves, and we innovate. We compete as a team to win in a flexible and fun work environment. And so, every day, we create sustainable results that transform the lives of millions of people. We look for people who are passionate about big challenges, who are willing to step out of their comfort zone, give their maximum effort, and take risks as entrepreneurs. Join the team that makes the purpose of democratizing commerce and financial services a reality, transforming the lives of millions across Latin America. Be part of the MELI experience!
AR
Public
$7.9B Revenue
http://www.mercadolibre.com
68K Employees
MELI Ticker
Trendyol Group
We were founded in 2010 with a dynamic and agile start-up spirit. Today, we are a decacorn backed by Alibaba, General Atlantic, SoftBank, Princeville Capital, and leading sovereign wealth funds. We are the leading e-commerce platform in Türkiye and a top player across EMEA, delivering more than 2.5 million packages every day in 35 countries and serving 40 million customers. What differentiates us is the technology behind this scale. Through advanced data capabilities, AI-driven systems, logistics technologies, and integrated financial solutions, we connect customers, sellers, payments, and delivery within one seamless ecosystem. That ecosystem spans Trendyol Tech, one of the region’s leading R&D hubs; Trendyol Express, one of the fastest-growing delivery networks; Dolap, the largest second-hand goods platform; and our expanding fintech arm powering payments and embedded financial services within our ecosystem. Our international footprint continues to expand with strong momentum across Gulf and Central & Eastern Europe. From Romania to KSA, we now serve over 10 million international customers — and this is just the beginning. Dreaming big is in our DNA. We are building a global, tech-driven commerce ecosystem — and shaping the future of digital retail across regions.
Sarıyer, TR
Private
$130.2M Revenue
http://www.trendyol.com
11.5K Employees
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