SOFTIES Competitors

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1." What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.

Victoria’s Secret & Co. (VS&Co), through Victoria’s Secret and Victoria’s Secret PINK, is the world’s leading specialty retailer with over 1,400 stores globally. With a deep commitment to our people, purpose and planet, Victoria’s Secret & Co. provides products and experiences that uplift and champion customers at all stages of their life. We have a highly talented, global team of more than 30,000 associates in our stores, distribution centers and home offices. We foster an inclusive culture where everyone can bring their whole selves to work. We are a community of smart, passionate and committed associates whose creativity, innovation and hard work fuel the world’s most recognized lingerie, apparel and beauty brands of VS&Co.

HANESBRANDS INC is a company based out of WINSTON SALEM, North Carolina, United States.