SOFTIES Competitors

Amazon strives to be Earth's most customer-centric company where people can find and discover virtually anything they want to buy online. By giving customers more of what they want - low prices, vast selection, and convenience - Amazon continues to grow and evolve as a world-class e-commerce platform. Founded by Jeff Bezos, the Amazon.com website started in 1995 as a place to buy books because of the unique customer experience the Web could offer book lovers. Bezos believed that only the Internet could offer customers the convenience of browsing a selection of millions of book titles in a single sitting. During the first 30 days of business, Amazon fulfilled orders for customers in 50 states and 45 countries - all shipped from his Seattle-area garage. Amazon's evolution from Web site to e-commerce partner to development platform is driven by the spirit of innovation that is part of the company's DNA. The world's brightest technology minds come to Amazon.com to research and develop technology that improves the lives of shoppers and sellers around the world.

Victoria’s Secret & Co. (VS&Co), through Victoria’s Secret and Victoria’s Secret PINK, is the world’s leading specialty retailer with over 1,400 stores globally. With a deep commitment to our people, purpose and planet, Victoria’s Secret & Co. provides products and experiences that uplift and champion customers at all stages of their life. We have a highly talented, global team of more than 30,000 associates in our stores, distribution centers and home offices. We foster an inclusive culture where everyone can bring their whole selves to work. We are a community of smart, passionate and committed associates whose creativity, innovation and hard work fuel the world’s most recognized lingerie, apparel and beauty brands of VS&Co.

HANESBRANDS INC is a company based out of WINSTON SALEM, North Carolina, United States.